Ashley Prange

Founder, Au Naturale Cosmetics, and Chief Sustainability Officer, True North Labs

Ashley Prange left her work as nuclear analyst in Washington, D.C., to solve an even bigger challenge: Create a line of sustainable, long-lasting color cosmetics without the harmful chemicals that irritated her skin and harmed the environment. A trailblazer at heart, Ashley saw an opportunity to fill a hole in the market – use exclusively healthy, natural and ethically sourced ingredients to replace every product in her beauty routine. The success of her lab samples evolved quickly into a full product range that launched in 2011.

Ashley built a lab in Wisconsin to ensure the highest standard in quality and established partnerships with fair-trade farmers around the world to ensure the highest standard in ingredients and transparency.

Ashley returns to D.C. regularly to lobby for stricter regulation of cosmetic products in the United States. A brand and a cause, Au Naturale doesn’t just fight for transparent regulation, they show the industry how it’s done.