Hillary Peterson

Founder, True Botanicals

Hillary Peterson is the visionary leader and founder of True Botanicals, one of the world’s most responsible and ethical luxury beauty lines. She has never been satisfied with the status quo and has made it her life’s mission to find new, smarter solutions to existing standards. After an early cancer diagnosis, she began to truly consider what was in the products we cover our skin with and made necessary pivots to safeguard her own health. When she was unable to find safe and sustainable products that met her expectations for efficacy and a beautiful, sensorial experience, Hillary did what any highly motivated, insatiably curious, and purpose-driven woman would do – she created her own. True Botanicals has completely disrupted the skincare industry and become one of the most beloved and trusted beauty brands by creating products that are as clean and sustainable and they are luxurious and effective.