Katerina Schneider

Founder and CEO, Ritual

Katerina Schneider is Founder and CEO of Ritual, a health company that is setting a new standard in the supplement industry through traceable science and traceable sourcing. While pregnant and in search of a prenatal vitamin she could trust, Katerina took matters into her own hands and founded the company on the belief that better health begins with better ingredients. She has since pioneered a new standard of high-quality products that are backed by science and the first visible supply chain of its kind.

Now, as one of the most trusted brands in the category and one of few supplement companies to be a Certified B Corporation, Ritual has had more than a million customers and has the top-selling online prenatal multivitamin. Katerina has been honored to be included on the Forbes 30 Under 30, EY Entrepreneur of the Year, Inc 100 Female Founders and Marie Claire’s New Guard 50.